PPC marketing has undergone tremendous changes over the years. So, what’s in store for PPC in 2019. So far, some of the hottest trends include voice search, artificial intelligence, automation and audience targeting. Here are some of the biggest trends you need to know as experts predict they’re...

Google’s Responsive Search Ads are a real game changer. These search ads allow you to enter several combinations of descriptions and headlines after which Google will use machine learning to test and optimize for the combination that performs best. Being able to use machine learning to run and tes...

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